Ezine Publishing: Formatting Your Ezine and Where to Find Free Content; Part 2

In Part 1 of this series we discussed how to start your own
newsletter. Now we move on to the nitty gritty: Formatting and
finding content.


Text ezines versus HTML format is a highly debatable subject.
At this time, most ezine publishers stick with text, and I
strongly recommend you follow suit. Many
people are still using email clients that cannot read HTML
messages – others prefer the speed, ease and security
of receiving their ezines in text format. It is safer
to use the format that is compatible with the largest
number of users.

But there are other readers who appreciate the design
quality and visual appeal of an HTML newsletter.
So what can you do to please both sides?

You can always
publish a text version and include a link to an HTML version
online. This is what I do and it seems to make the majority
of my subscribers happy. It does call for twice the amount
of work since you’ll have to make two versions of your ezine,
but in my opinion it’s well worth the extra effort.

So what is a text ezine? Basically, it’s just an email with
some special formatting applied to make sure it’s readable
by everyone, no matter what email client they may be using.
You’ll want to stick to a fixed width font like
courier or Monaco, and you’ll need a plain text editor like
Notepad or Textpad. One drawback with Notepad is it
has no built-in spell checker, so I’d advise you to
download Textpad or something similar. Many free text editors
can be found at http://www.Download.com.

You’ll need to set up a template for your ezine so its look
will be consistent, issue after issue. This should
include your ezine name, date, and issue number at the very top,
by a table of contents. If you’re not sure on how it should
look, you can obtain some free ezine templates by sending
mailto:[email protected] .

At the very end of your newsletter template
you’ll want to include a paragraph on how to subscribe and
unsubscribe, copyright information, and advertising information.
It’s vital that you include unsubscribe
information in each and every issue. Do not hold people
“hostage” by making it next to impossible to get off your list,
it won’t be appreciated and is not only considered unprofessional,
but it could get you into real trouble with Spamcop.

When typing in your text you need to keep your line length at
65 characters per line and hit a hard return at the end of each
and every line. This is imperative. If you allow the words to
wrap automatically, the ezine your readers receive may have lines
chopped off mid sentence and will look terrible. By using the hard
return you’ll be ensuring that your newsletter will be readable
and attractive in the majority of email clients. Never
type your ezine in all caps as this is equivalent to screaming.


I highly recommend you write at least one original article
a month for your newsletter; more if you can. It’s OK to
include work by others on an occasional basis or for filler,
but your ezine will carry more weight if you take the time
to write your own material.

When you do need outside content, here are some excellent

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Internet Ezine Publishing Using 3 Simple Steps

Ezines are a great marketing resource that you can have due to the leverage and money earning potential that it can provide. You can utilize ezines to stay in consistent contact with your current clients as well as structure lucrative ventures with other webmasters in your target market. Listed below are three factors you must adhere to when you start an internet ezine publishing business.

1. The first factor that you must really take heed to when doing internet ezine publishing is the quality factor. Before you even think about releasing your first ezine, you must make sure that the ezine is very well written. The key to doing high quality internet ezine publishing is to have experts and professionals within your ezine’s target market provide the content for your ezine. This way, you can be ensured that you are providing the most informative and relevant content for your readers. You want as many readers as you can to stick to your ezine’s content like glue. In internet ezine publishing, the better and more relevant the content is, the greater the reader’s response to you and your business. If nobody reads your ezine due to the poor quality content, then you won’t make any money.

2. The second factor you must adhere to when doing internet ezine publishing involves your target market. You must work carefully to identify the type of audience or market that will be most interested in the content you provide within your ezine. In order to do this, you must do some market research. Ask yourself, are your ezines going to your potential customers, or your already current customers? If you send a certain type of ezine to a non-relevant group, it can severely damage the response of your ezine. In internet ezine publishing, it is imperative that you send out an ezine chock full of targeted content to a targeted group of interested prospects.

3. Another addition to your internet ezine publishing involves the use of graphics. Graphics and images within your ezine can help improve a subscriber’s response to a product or service that you may offer. This is why it is okay to use graphical images in your ezines

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